Jeff Bruno

I am Jeff Bruno. I live in Curitiba, in the south of Brazil, and I have worked on the internet professionally since I was eighteen — long enough to have watched most of what this site describes change at least once.

What I actually do

My day job is managing e-commerce for a large retail operation: pricing, campaigns and sales across the two marketplaces that matter here. I also build and run my own software — the servers, the deploys, the billing — and I run a registered company, Codex Shop, which means I deal with invoices, tax obligations and import rules as paperwork I have to get right, not as theory.

That last part is why this site exists. Most English-language writing about Brazil is written by people passing through. The friction it describes is real but shallow — the queue, the language, the surprise. What is missing is the layer underneath: why the queue exists, which document unlocks it, and what the rule actually says.

What I deal with myself

Some of what I write about I do every working day. That is background, not evidence. It tells me which questions are worth asking and when an answer looks wrong. What ends up in a guide still comes from whoever publishes the rule, with the date I read it:

• Paying and getting paid. PIX, the tax ID behind it, card machines, what a Brazilian bank asks for and why. I move money this way constantly.
• Shipping and the Correios. What arrives, what does not, and what the tracking page actually means.
• Running a company here. Invoices, tax registration, the difference between what a rule says and how it is applied at the counter.
• Crossing to Paraguay. The border at Foz, the quota, and what customs looks at — I go for stock.
• The country, unevenly. I have spent real time in the south, the southeast and the northeast, and Rio. Knowing a place does not change how its guide gets written: the fare, the rule and the opening hours still come from whoever publishes them.

Where it is not — and why that matters

Living somewhere is not the same as being an authority on everything about it. I am not a lawyer, an accountant, an immigration officer or a doctor. When a guide covers visas, tax law or health requirements, the rule comes from the institution that publishes it, with the date I read it, and my experience only explains what it means in practice.

The same applies to places. I have not been to every airport this site will eventually cover, and no guide pretends otherwise. None of them claims I tested anything, anywhere — every guide is documentary research, and that is a fixed rule, not a case-by-case call. The method page states it and the build enforces it.

Why you can check any of this

Every guide carries its sources with the date they were read, and a short list of what could not be confirmed. That is deliberate: it lets you verify the parts that matter to you without taking my word for anything. If something here is wrong, write to me — corrections with a source go up the same week.

The company behind the site is Codex Shop, CNPJ 64.855.914/0001-17, in Curitiba, Paraná. Nobody pays to appear in these guides, and no company has ever been included in exchange for anything — the reasoning is in about the site.